Trending flavors for 2018

Flavors could play a role in drinking to wellness, and deep-fried flavor may be enjoyed — minus the frying.

“We can expect food developers and marketers to call out specific descriptors for their ingredients such as California organic toasted onion or New Mexico red Hatch chili,” said Kristie Hung, marketing specialist at Sensient Natural Ingredients in Turlock, California.

Sensient Flavors now offers a deep-fried flavor that comes without the frying. “Our deep-fried flavor is versatile in its application reach as the flavor adds a bready, fatty and crisp profile of products mimicking the flavors associated with eating a lightly fried food,” said Joshua Jackson, beverage applications technologist at Sensient Flavors and based in Hoffman Estates, Illinois. of its usage The deep-fried flavor has been used in such products as beverages, dairy items and sweet products.

“Items with a healthy indulgence angle appeal to consumers who are overly stressed, which certainly isn’t relegated to any specific age or socioeconomic profile,” said Lauren Williams, global director of marketing at Sensient Flavors and based in Hoffman Estates. “This could look like a parent who has been running errands all day and wants to treat him- or herself to an alcoholic beverage or maybe a sugary or fatty treat.”

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