Tapping into mocktail mania
Adulting is not easy. Often after a day full of work, life and general stresses, it’s relaxing to settle down with an adult beverage. Alcohol, however, may not be appropriate for a variety of reasons. For the nearly one-third of U.S. adults who are non-drinkers, the growing category of spirit-flavored beverages makes sense.
“There are times when you have to be a designated driver, or you cannot drink,” said Vesselina Tintikova, senior beverage applications technologist, Sensient Flavors, Hoffman Estates, Ill. “Whatever the reason is, you would like to feel a part of the event. Developing a non-alcoholic beverage that is still very similar in taste and smell as the actual product is a great solution. For example, using ingredients like bourbon and rum flavors can enhance the character of a non-alcoholic beverage whose alcoholic counterpart typically contains the real deal.