State of the industry 2017: Frozen snacks and appetizers
The frozen snacks and appetizers market finds growth opportunities through targeted, on-trend innovations.
“Flavor differentiation is front and center in the frozen snacks and appetizers market,” says Roger Lane, marketing manager, savory flavors, Sensient Flavors, Hoffman Estates, IL.
Influences from restaurants, food trucks and general culinary experimentation have changed the playing field. “Consumers nowadays are looking for more than just convenience,” says Jean Shieh, marketing manager, Sensient Natural Ingredients, Turlock, CA. “With a wide variety of options from large corporation brands to private labels, brands have to differentiate themselves with more flavor choices, higher quality, healthier options and clean labels.”