Innovative approach means “ice cream” and “healthy” can be in the same sentence

By Kurt Riethman

Consumers are demanding more of their food than ever before. It must look and taste good, of course — nothing new there. And now it must also be perceived as better-for-you whenever possible.

That’s not an issue with many dietary staples, but ice cream? Can a time-honored, luxurious treat also convey health benefits? Yes.

Enter “Health Halo” trends such as:

  • High Protein
  • Hidden Veggies
  • Superfoods
  • Natural Sweetness
  • Exotic Fruits

By incorporating superfoods, proteins, fruits and vegetables and other natural elements consumers demand, ice creams can include healthy components without sacrificing flavor, texture and mouthfeel.

How about a beets and berry ice cream? With a naturally bright pink appearance, the concept is beautiful, flavorful and packed with extra nutrients – without tasting in any way like vegetable.

Consumers want food they can enjoy, but also be proud of, the Health Halo approach brings novelty and excitement to the ice cream market and is guaranteed to kick consumer interest up a notch.