Changing sensory perceptions of taste: The science
As a natural flavor masking agent, Sensient’s next generation of Taste Modulation ingredients offer manufacturers the best of both worlds: A way to subdue the bitter, metallic aftertaste of many sugar substitutions and nutrient additives, and to do so without artificial, chemical additives.
How is this done? Primarily by recognizing that flavor masking isn’t a one-off process, but rather one that requires a complex, comprehensive toolbox of targeted ingredients, including:
- Bitterfix: masks the wide variety of negative flavors associated with natural and artificial sweeteners
- Astringentfix: smooths the dry mouthfeel caused by tannins in fruit, tea and red wine
- Functionalfix: reduces metallic off-notes caused by added proteins, omega 3s, vitamins and minerals
- Burnfix: masks the perception of alcohol burn in spirits
- Sourfix: softens sour notes associated with citric acid and acidulates in lemonade and citrus-flavored products
Here’s how the biology works:
The tongue has many taste receptors – 25 receptors in all! – covering everything from bitter to sweet. Sensient offers technology that adapts the emerging science surrounding individual taste receptors (bitter, sour, metallic, astringent, etc.), using complex masking systems capable of interfering with their ability to transmit a the off-taste signal to the brain.
Sensient’s proprietary and complex masking products provide a wide variety of solutions to manufacturers to enhance flavor and boost palatability. Let Sensient’s team of experts work with your formulators to create a unique taste modulation solution to enhance product appeal without compromising on labeling, taste experience or formulary goals.