Finding sweet in all the right places

Natural alternatives to sugar and product innovation to reduce sugar consumption.

“Sugar has quickly become one of the most dubious ingredients on an ingredient panel around the world,” agrees Lauren Williams, director marketing, global sweet and beverage flavors at Sensient Flavors based in Hoffman Estates, IL. “With the increasing global concern over health issues associated with poor diets, now more than ever consumers are steering away from sugar.”

Sensient launched its third generation of Smoothenol masking technology in June. This “masks” off bad tasting notes from sweeteners, she says.

Read the full article on Whole Foods Magazine