Extracts meet consumer demands for flavor, variety and transparency boost sales

By Kevin Barasa

It would be easy to categorize consumers’ desire for ingredient transparency as a trend or a fad. It’s been several years, though, and the ongoing call for simpler labeling and farm-to-table growth and processing information is undeniable. Companies who are heeding that call — providing products with visible, identifiable ingredients, such as organic botanicals and extracts — are increasing market share and building customer loyalty. Sensient is right there with them, providing unique, flavorful and clean-label-ready products such as:

Purple Tea

Purple tea is grown in Kenya at elevations between 4,500 and 7,500 feet. This elevation allows for higher levels of polyphenols than are found in typical tea — as much as double the level of polyphenols of green or black tea.

Green Coffee Bean

Green coffee beans are unroasted coffee seeds, which contain higher levels of Chlorogenic acid. Green coffee and Chlorogenic acid became popular for weight loss after the Dr. Oz show indicated the bean “burns fat fast.”

Nigerian Ginger

When the leaves of the ginger plant wither, the roots are harvested for use. Nigerian Ginger has fewer citrus notes than Chinese Ginger, so it goes well in alcohol, brewed drinks, ice cream, seasoning, salad dressings and even dip applications when an earthy, spicy note is desired.


Cucumbers originated in South Asia and now can be found in gardens on most continents. They grow as a vine and are part of the gourd family. This fresh, crisp flavor will go well in any beverage or food application designed to create a spring or summer state of mind.

Blood Orange

The blood orange was first recorded in the Mediterranean during the 18th century. They are still grown there, as well as in Texas and California. Whether they are incorporated into ice cream, gelato, soda or bakery applications, their flavor is sought after by many flavor developers.

Sensient continues to invest heavily in natural extracts, demonstrating our ongoing commitment to providing food and beverage manufacturers with reliable, long-term quality and flavor consistencies that meet and exceed stringent standards — and do so while delivering a lasting flavor profile that resonates with consumers’ palates while satisfying their desire for an organic, natural experience.

Sensient has the experience, products and capacity to provide “seed to shelf” transparency for our clients. We have the ingredients, colors and technology to enhance existing offerings and also bring exciting, innovative new products to market.

Contact us here for more information.