Historically, watermelon has been utilized as a part of sweeter profiles, but that is changing, explains Sue Quach, beverage applications manager for Milwaukee-based Sensient Technologies.
“Much like grape, watermelon-flavored products have traditionally incorporated a sweet, candy-like profile, not at all focused on the subtler, genuine flavor of the fruit,” she says.
“The flavors of Vietnamese dishes tend to be very well balanced,” says Roger Lane, marketing manager, savory flavors at Sensient Flavors, Hoffman Estates, Ill. “The people of Vietnam take balance very seriously, and this applies to their cuisine as well. The majority of dishes include all five taste elements: spicy, sour, bitter, salty and sweet.”
Using unique ingredients provides a level of sophistication and premiumization that so many consumers are clamoring for,” Lane says. Jean Shieh, marketing manager, Sensient Natural Ingredients, Turlock, California, says, “Premium ingredients from a specific growing region add authenticity and an interesting flavor twist. For example, Mexican mole seasoning or Jamaican jerk rub are getting popular with today’s consumers. A great story can be told around ingredients such as Oaxacan ancho and Jamaican pimento.”