Sensient Flavors Blog

Researching consumer trends is no small feat. With the amount of data available today sometimes the hardest part can be knowing where to start. We hope to make your day a bit easier with Sensient’s new blog. Our goal is to share news stories we think you will be interested in, whether because they inspire you, make you smile or are just simply relatable! Below are the stories we think are worth sharing!

September 13 2016

Sensient Flavors' urban foraging trip inspires 2016 Trends to Taste predictions

Sometimes the best inspiration is found in unconventional places. And what’s more unconventional—not to mention adventurous—than finding food sources from plants, roots and herbs right in your own city? Taking the “eating local” trend to a whole new level, Sensient Flavors’ consumer insights specialists strapped on their hiking boots to forage edible goodies and inspire ideas for the annual 2016 Trends to Taste flavor predictions. Guided by a well-known and respected Chicago-based forager,...  Read more

January 08 2016

What does it mean to be a Master Flavorist?

You don’t have to look very far to see that today’s consumers, especially Millennials and the ‘iGeneration’ born within the past decade, are taking increased interest and pleasure in flavors. Take Jelly Belly’s® “BeanBoozled®” Jelly Beans, for example. The concept behind BeanBoozled is for consumers to taste two jelly beans of the same color, with one deemed “tasty” and the other, well, “crazy.” Will the flavor be “baby wipes” or “coconut”? “Canned...  Read more

October 16 2015

IFT 2015: Trends, Part II

Each “it” generation gets its fair share of attention from marketers — spanning industries from automobile and technology to clothing and food & beverage. The current demographic holding the reins of purchasing power is the “Millennial generation.” Leading brands across the globe are vying for the attention and purchasing power of those younger consumers. Thanks to the internet and social media, today’s consumers, especially Millennials (those between the ages of 18 to 33) have access to a virtual...  Read more

September 16 2015

IFT 2015: Trends, Part I

Low-fat. Flexitarian. Low-carb. Gluten-free. All food trends recognizable from the past decade and beyond. At Sensient, we employ a variety of tools, resources and techniques to keep our eyes and ears (and taste buds) open for up-and-coming trends and consumer preferences. Our trend-spotters are always active, attending and participating in key conferences and meetings across the globe. The flagship meet-up – and the industry’s largest collection of food and beverage ingredients, suppliers and masterminds under...  Read more

June 23 2015

Lemon tea is just one of the many health and wellness trends Sensient is seeing in the flavors industry.

Food Safety & Curiosity: The trend drivers you should Know

Exciting and significant things are happening across the food and beverage landscape every day. There are businesses dedicated to following trends and developments. Currently trends include a heavy emphasis on varietals, “craft”, and health and wellness - to name just a few. Though these trends continue to emerge and drive the consumer conscience, at Sensient, we spend a lot of time seeking insights one level higher; teasing out the behaviors and attitudes that enable these...  Read more

April 27 2015

Family on a grassy hill playing.

The Lifestyle Brand: What is it and why is it important?

We've said it before and we’ll say it again: Consumers view products they purchase as an expression of who they are and what they stand for. Enter the lifestyle brand. This type of brand, defined as a brand that attempts to embody the values, interests, attitudes and pastimes of a group or a culture, offers consumers a means of self-expression through their products. With today’s increasingly connected world, staying detached from life outside...  Read more

April 02 2015

Iced Coffee With Milk

Cold Brew Coffee: A Hot Trend

It’s official: your cup of joe has had a serious makeover over the past decade. Traditional drip-brewed hot coffee has been upstaged by lattes, macchiatos, tea & coffee blends, espresso shots, and more. Even iced coffee aficionados are increasingly trading their beloved coffee format for a style that offers an updated taste experience: cold brewed coffee. Not to be confused with iced coffee (which is essentially hot coffee served over ice), cold brew coffee is...  Read more

December 03 2014

A bag-in-a-box for beer!

Kickstarter, the popular social media platform entrepreneurs are using to fund new projects, has a pretty hot project getting some big attention. The project: SYNEK, a bag-in-a-box that can be filled from any tap with any beer you can find at a brewery or a bar. How it works: users simply fill a cartridge (a 1-gal. vacuum-sealed bag) from a keg, from a tap, or inside a brewery’s back room—using an adapter that...  Read more

November 16 2014


SNI chili blends launch

Looking to heat things up this summer? Hot and spicy foods have been on an undeniable upswing for the past few years. Consumer demand for authentic, bold flavors with heat has dominated the food and beverage scene, and there are no signs the trend will cool anytime soon. Today’s savvy consumers—especially among the millennial set—are increasingly familiar with cuisines from across the globe and are willing to experiment—especially when it comes...  Read more

October 10 2014

Bowl of Spices

Traveling the world without leaving your kitchen!

Today’s consumers are a worldly group. Thanks to technology, our ability to connect with nearly every part of the globe is as easy as clicking a mouse. As a result, consumers can explore exotic cultures, customs and cuisines on a whim. As evidenced by the continual success of cooking shows and food networks, as well as cooking classes and magazines, more people are taking an interest in cooking at home. The desire to recreate...  Read more